Acendy | About Us

About us

Acendy was founded on the ambition to make business easier and help you make your dream come true.

We have developed a complete e-commerce platform adapted to a world where the line between online and offline retail is becoming increasingly blurred. The world is changing rapidly and we change with it, so you can continue to meet the expectations of your customers.

We are Acendy

Acendy is a new but experienced player in the Dutch e-commerce market. We know better than anyone what entrepreneurs need to be successful online. Our platform was born from the combination of three strong, locally oriented e-commerce companies: Mijnwebwinkel (Netherlands), Mystore (Norway) and Wikinggruppen (Sweden).

Since 2005, together we have helped thousands of entrepreneurs from different industries and countries set up and grow their online businesses. In 2025, we have come together as one international organization: Acendy.

With local knowledge, personal support and years of e-commerce expertise, we are building a future-oriented platform for ZZPs and SMEs in Europe.

"Acendy brings together the best of the three strongest local e-commerce platforms from the Netherlands, Norway and Sweden.

Thanks to this unique collaboration, we are building one powerful and user-friendly platform especially for entrepreneurs in the SME sector. With Acendy you have everything you need to successfully start and grow your shop. Ready to compete with the biggest players in the market."

Danny de Pee, Country Manager The Netherlands

Acendy Management Team

Behind Acendy is an international management team that combines the strengths of three strong companies from the Netherlands, Norway and Sweden. Together we bring together more than two decades of e-commerce experience, market knowledge and entrepreneurship into one vision: to build the most accessible and future-oriented e-commerce platform for European SMEs.

With more than 140 colleagues spread across three countries, we work daily on innovation, growth and customer-focused solutions. The strength of our leadership lies in the combination of local expertise and a shared international ambition, focused on the markets we serve.

Lars Jakobsen Managing Director

Danny the Pee Country Manager Netherlands

Børge Robertsen Country manager Norway

Lars Tveiten Interim Chief Product Officer

Fabian Myrvang Chief Technology Officer

Gert-Jan de Kleijnen Interim Finance Director

Ane-Margit Chalmers Director of People and Culture

International and close by

Our international strength goes hand in hand with personal attention. At Acendy, support is organized locally, so entrepreneurs always end up with a team that speaks their language, both literally and figuratively.

Our support teams in the Netherlands, and Norway know the market, understand the customer and offer fast, committed help where needed. This way we bring the best of both worlds together: smart technology and personal attention.