First, decide who you want to reach on social media. This can be multiple audiences, but it's helpful to keep it limited in the beginning. You can always add additional target groups once you have more experience.

For each target group, write down the following aspects: age, gender, marital status, income, children, interests, hobbies, daily life and favorite social media channels. This way you will create a list of social media channels on which you can be active and get inspiration for your products' content.

Ask yourself why you want to use social media. Do you want to create more awareness for your brand? Increase traffic to your website? Build customer loyalty?

Think carefully about your goals and formulate measurable objectives that you can evaluate on a monthly basis. For example, the reach of your social media posts, the number of clicks to your webshop or the amount of interaction (likes, comments, shares) on your content.

This way you can determine whether you are on the right track or whether you may need to make adjustments.

Identify who your competitors are and check if they are active on social media. Take a look at their accounts and analyze what they are doing. It is important not to blindly copy their strategy, but rather look at your Unique Selling Points (USPs) and highlight them clearly on your channels.

Make yourself stand out! It is useful to keep an eye on your competitors on social media, as this can inspire you to do something that fits your brand.

After you've answered these questions, it's time to get creative. Come up with different formats, series and types of content that resonate with your target audience. For example, think about reels, stories and feedposts.

It is also important to think about the days and times you want to post. A handy tool for this is a content calendar. This helps you create structure and overview in your content planning.

While you may have some content figured out in advance, it's important to remain flexible. After all, social media is an interactive platform. Always stay in touch with your target audience by reading comments and responding.

Also read what is being said on other channels and keep an eye on new trends. This way, you can respond well to what is going on among your target audience and tailor your content accordingly.

To determine whether your efforts are actually producing the desired results, it is important to measure regularly.

Start with a baseline measurement to chart your current results.

Then you can track how far you are in achieving your goals on a monthly basis, for example. This way, you can always make adjustments if necessary. Moreover, at the end of the year you will have concrete figures to look back on.