Thinking about starting a baby and children's clothing webshop and looking for some guidance?
You're in the right place! In this guide, we’ll walk you through 7 practical tips to help you set up your own baby and kids’ webshop — from defining your concept and registering with the Chamber of Commerce to developing your own collection and more.

One of the most important decisions when starting your webshop is choosing the right e-commerce platform. Below, you’ll find helpful information to make that choice easier.

At Acendy, you can start your webshop from just €20 per month. Explore our packages below to get started!

As a webshop owner, you’re also an entrepreneur. Once you start selling, you’ll need to comply with legal requirements — which usually includes registering with the Chamber of Commerce and the Tax Office. During the setup phase, you can choose to keep your webshop offline until everything is officially arranged.

When registering with the Chamber of Commerce, you’ll need to provide details like your business name and a basic business plan. Once that’s done, congratulations — you're officially the owner of your new business!

For more information, visit the official Chamber of Commerce website:

👉 Visit the Chamber of Commerce website

Now comes the most important — and most fun — part: buying clothes for your webshop!

The baby and kids' clothing market is filled with thousands of online stores, so it’s crucial to offer a product range that stands out. Will you go for bold prints or timeless basics? Are you targeting a specific audience or age group? Will you design your own products or curate a collection from existing brands? Keep all of this in mind when sourcing baby clothing for your shop.

Once you've sourced your assortment, it’s time to determine your selling prices. For branded products, there’s often a fixed retail price you’re expected to follow. But for unbranded items or your own collection, you have the freedom to set your own prices.

A common pricing rule is to use a margin of 2.5. One effective way to set your prices is by listing all your costs — this helps you calculate the minimum price needed to ensure you make a healthy profit.

Now it’s time to create your online storefront: your webshop! To do this, you’ll need shopping cart software — a system that lets you sell products online. This type of software usually includes all the essential features, such as adding products, managing orders, and setting up payment options.

There are two main types of webshop software: Open Source and SaaS (Software as a Service). Acendy is a SaaS platform, which means you can build and manage your webshop without any programming skills. It also comes with automatic updates and continuous improvements — all taken care of for you.

With Acendy, you can set up your webshop quickly and easily, even without technical experience. Want to see how it works? Start your free 14-day trial today!

If you’re starting a baby and children’s clothing webshop, product photos are absolutely essential. Without a physical store, your webshop is the only place where customers can see your products — and strong visuals are key to convincing them to buy.

Great product photos help overcome the lack of in-store experience and can even reduce return rates. If you’re selling branded products, you’ll often receive high-quality photos from the supplier — which is a great bonus!

In this blog, we’ll show you how to take professional-looking product photos using just your smartphone.

When writing product descriptions for your online store, it’s best to create original content rather than simply copying text from your supplier — especially if you want to improve your SEO.

On-page SEO involves optimizing elements within your own website, such as writing high-quality, unique content, using relevant keywords, and improving the overall user experience.

Off-page SEO, on the other hand, focuses on building authority through external links pointing to your website.