Do you dream of launching your own fashion webshop but don’t know where to begin? We’re here to help! From shaping your concept to knowing when to register with the Chamber of Commerce, designing your own clothing line and more — we’ll guide you through it step by step.

One of the key decisions when starting your webshop is choosing the right webshop software. The guide below explains what to look for and how to get started.

With Acendy, you can launch your fashion webshop from just €20 per month. Check out our packages below and start building your brand today.

Once you’ve decided on your target audience, your product range, and a name for your business, it’s time to officially register your fashion webshop with the Chamber of Commerce. From that moment, you’re the proud owner of your own brand!

Tip: For €19, you can request an official excerpt of your registration. We recommend bringing this excerpt with you straight away — many wholesalers will ask for it before you can place your first order.

Want to learn more about registering your business?
Visit the website of the Chamber of Commerce for all the details.

Check the website of the Chamber of Commerce

And now for the most exciting and essential part: your product range! The fashion world is bursting with online stores, so it’s crucial to offer something distinctive. Will you focus on eye-catching prints, timeless essentials, or maybe sustainable fashion? Do you want to design your own pieces, buy curated clothing from suppliers, or start with blank shirts you print yourself?

There are 4 ways to build your own fashion line:

1. Buy clothing

Buy brands

You can approach brands that fit your concept directly and ask them about wholesale opportunities. At World Fashion in Amsterdam you will find many clothing and jewelry brands under one roof. Through the website you can apply for a free entrance pass.

Buy unbranded clothing and jewelry

Offering unbranded clothing and accessories is ideal if you don't want to design and produce your own collection and still want to sell under your own name. These wholesalers often work with packages of 6 or 12 pieces, for example 2x size S, 2x size M and 2x size L.

These are some well-known wholesalers in the Netherlands:

World Fashion Centre

Yehwang

di Momenti

Zentrada

Label Noir

Tica

Trade Mart

1Moda

You will also find many shopping centers in Düsseldorf and Paris. If you go here, it is smart to spend a night.

2. Starting your own clothing brand

This is the only option that allows you to offer a completely unique collection—something no other webshop has. You create the designs for your t-shirts or sweaters yourself, or you work with a graphic designer to bring your ideas to life. Once your designs are ready, you have them professionally printed.

3. A combination of branded and unbranded clothing

Of course, you don’t have to limit yourself to just one approach. You can mix and match—for example, by offering a combination of branded and unbranded clothing or accessories like jewelry.

Tip: Check out bankruptcy auctions. They’re a great place to find quality stock at low prices, which can help you boost your profit margin right from the start.

After acquiring your clothing collection, the next step is setting your retail prices. For branded items, you often need to follow a fixed recommended price. However, with unbranded products or your own designs, you have the freedom to decide the prices yourself. A common practice is to apply a margin of 2.5 to ensure a healthy profit.

With all the groundwork done, it’s time to set up your online storefront: your webshop! Select webshop software that lets you align the design and style of your store with your product collection. Creating a moodboard can help you make consistent style decisions throughout your webshop.

At Acendy, you can build a professional webshop quickly and easily—even without technical skills. Interested in trying it out? Start your free 14-day trial today!

Product photos are essential when starting a clothing webshop. Since you don’t have a physical store, your online shop is the only place to convince visitors to buy. High-quality photos help customers feel confident, even though they can’t try on or touch the clothes. If you sell branded apparel, suppliers often provide professional images, which makes things easier.

Atmosphere photos
In addition to product shots, adding lifestyle or mood photos is crucial. These images inspire your audience and show how different pieces can be styled together. Use them in your website headers, on product detail pages, and across your social media platforms like Instagram to create a cohesive brand experience.

Unlike product photos, it’s best not to copy the product descriptions directly from your supplier. For SEO purposes, creating your own unique product texts will help your webshop stand out in search results.

Tips for writing effective product descriptions:

• Describe who the product is ideal for

• Include styling advice to inspire buyers

• Provide practical details such as size, length, material, fit, and care instructions

• Keep the descriptions clear and concise

• Combining quality photos with well-written texts helps reduce the number of returns

Creating original and informative product texts boosts both customer confidence and your webshop’s visibility online.