Are you thinking of starting a beauty and care webshop and could use some tips? Read on for 7 handy steps to help you set up your own beauty and care webshop. In these 7 steps, we’ll guide you from developing your concept, to registering with the Chamber of Commerce, creating your own collection, and much more!

Another important decision when starting your webshop is choosing the right webshop software. Below, you’ll find useful information to help you make that choice.

With Acendy, you can launch your webshop starting from just €20 per month. Check out our packages below.

As the owner of an online store, you are considered an entrepreneur. Once you start selling, you must comply with laws and regulations, which often means registering with the Chamber of Commerce and the Tax Office. During the startup phase, you may choose to keep your online store offline until all formalities are completed.

When registering with the Chamber of Commerce, you’ll need to provide your company name, business plan, and other details. Once registered, you are officially the owner of your new business!

For more information, visit the Chamber of Commerce website.

👉 Look at the website of the Chamber of Commerce

Now we come to the most important — and fun — part: your product range!
The beauty and care market is filled with countless online shops, so it’s essential to offer a unique assortment. Are you thinking of focusing on products for the face, hair, or body? Will you choose professional, high-end brands or more affordable options for a broader audience? Maybe you’re considering creating your own products or sourcing from a supplier?

After purchasing your assortment, it’s essential to set your selling prices. For branded products, there is often a fixed retail price you need to follow. However, for unbranded items and, of course, your own collection, you have the freedom to set your own prices.

A common markup to aim for is 2.5. One way to calculate your prices is to list all your costs — this helps you determine the price your product needs to have in order to make a reasonable profit.

Now it’s time to create your online storefront: your webshop! To do this, you need webshop software—a system that enables you to sell products online. Typically, webshop software includes key features like product management, order processing, and payment setup.

There are two main types of webshop software: Open Source and SaaS (Software as a Service). Acendy is a SaaS platform, meaning you can set up and manage your online store without any programming skills. Additional benefits include automatic updates and ongoing platform improvements, all handled for you!

With Acendy, you can quickly and easily build your own webshop—even without technical knowledge. Curious to see how it works? Start your free 14-day trial today!

If you want to start a beauty and care webshop, product photos are an essential part of your success. Especially without a physical store, your online shop is the only place where you can convince visitors to make a purchase.

Good product photos help make up for the fact that customers can’t physically try the products, and they can also reduce the number of returns. When selling branded products, you often receive professional photos from suppliers, which is a big advantage!

When creating product descriptions for your webshop, it’s important to write original content rather than simply copying your supplier’s information — especially with SEO (Search Engine Optimization) in mind.

On-page SEO involves optimizing your website itself, which includes writing high-quality, unique texts, using relevant keywords, and improving the overall user experience. Off-page SEO focuses on building your site’s authority through external links pointing to your website.