Thinking about starting an interior or garden webshop but unsure how to begin? We’ve got you covered! Follow these 7 steps to prepare for launching your own webshop—from crafting your concept to registering with the Chamber of Commerce, developing your product range, and more.

Another key decision is selecting the right webshop software. Below, you’ll find helpful information to guide you. With Acendy, you can start your webshop from just €20 per month. Take a look at our packages below!

As the owner of an online store, you are officially an entrepreneur. From the moment you start selling, you must comply with relevant laws and regulations, which usually means registering with the Chamber of Commerce and the Tax Authority. During the startup phase, you can choose to keep your webshop closed until all formalities are completed. When registering at the Chamber of Commerce, you’ll need to provide your business name, business plan, and other details. Once registered, you are the proud owner of your new business!

Looking for more information about business registration?

Check the website of the Chamber of Commerce

Now it’s time for the most exciting and important part: your product range! The home and garden market already has thousands of online stores, so offering a unique selection is key. Will you focus on vibrant, Mediterranean summer vibes or lean towards organic, natural, and neutral styles? Are you thinking of selling handmade items or sourcing your collection from suppliers?

After assembling your collection, setting the right selling price is crucial. For branded products, there is often a fixed retail price you need to follow. However, with unbranded items and especially your own creations, you have the freedom to set your own prices. A common rule of thumb is to maintain a margin of 2.5. A practical method to determine your prices is to add up all your costs, giving you a clear idea of the minimum price your products need to be to generate a healthy profit.

Now it’s time to create your digital storefront: your webshop! To do this, you'll need e-commerce software — a system that enables you to sell products online. This software typically includes all the key features, such as adding products, managing orders and setting up payment methods.

There are two main types of e-commerce software: Open Source and SaaS (Software as a Service). Acendy is a SaaS platform, which means you don’t need any technical or programming skills to get started. Even better: the platform is continuously improved and updated for you — no maintenance required!

A crucial part of starting your own interior or garden webshop is having high-quality product photos. If you don’t have a physical store, your webshop is the only place where customers can see what they’re buying — so visuals really matter.

Strong product images help shoppers feel confident in their purchase, even without touching or testing the item. They also help lower the number of returns. If you’re selling branded items, you’ll often receive professional images from the supplier — which is convenient!

When writing product descriptions for your webshop, it’s best to create original content rather than copying text from your suppliers — especially with SEO (Search Engine Optimization) in mind.

On-page SEO is about optimizing your website itself. That means writing unique and valuable product texts, using relevant keywords, and ensuring a smooth user experience.

Off-page SEO, on the other hand, is all about building your website’s authority through external links pointing to your site.

Both are essential if you want your products to be found in search engines like Google.