Want to start a jewellery webshop but don’t know where to begin? In 7 simple steps, we will help you get ready to launch your own webshop. From developing your concept and registering with the Chamber of Commerce to creating your own collection and more!

Another important decision when starting your jewellery webshop is choosing the right webshop software. Below, you can find useful information to help you with this. At Acendy, you can start your webshop for as little as €20 per month. Check out our packages below.

As the owner of an online store, you are an entrepreneur. From the moment you start selling, you must comply with laws and regulations. This often means registering with the Chamber of Commerce and the Tax Office. During the start-up phase, you can choose to keep your online shop closed until everything is arranged. When registering with the Chamber of Commerce, you will need to submit your company name and business plan, among other details. Once this is completed, you are officially the owner of your brand new business.

For more information, visit the Chamber of Commerce website.

Look at the website of the Chamber of Commerce

Now we come to the most important and enjoyable aspect of your webshop: your products. The jewellery industry is filled with thousands of online shops, so it is essential to offer a unique collection. Are you thinking about selling handmade bracelets or curating a collection from a supplier? Will you go for bold statement pieces, vintage designs, a colourful summer vibe or fine and minimalistic jewellery? Your choices here will help define your brand and attract the right customers.

After you have purchased your assortment, it is important to determine the selling price. For branded products, there is often a fixed retail price that you need to follow. However, with unbranded items or your own collection, you are free to set your own prices. A commonly used margin is 2.5. A helpful method for setting your prices is to list all your costs. This gives you a clear view of what your selling price should be in order to make a healthy profit.

An essential part of starting a jewellery shop is high quality product photography. Especially if you do not have a physical store, your online shop is the only place where you can convince visitors to make a purchase. Strong product photos help bridge the gap of not being able to try on or feel the items and can also reduce the number of returns. If you sell branded jewellery, you often receive professional product images from the supplier, which can be very useful.

When writing product descriptions for your webshop, it is important to create original content rather than copying texts from suppliers. This is crucial for SEO (Search Engine Optimisation). On-page SEO includes everything you do on your own website to improve visibility, such as writing high quality and unique product descriptions, using relevant keywords and offering a smooth and user-friendly experience. Off-page SEO, on the other hand, is about increasing your website’s authority by getting external websites to link back to you.