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Start your toy webshop

Start your own toy webshop easily with these 7 steps.

Start a toy webshop

It's all about toys

Want to start a toy webshop but not sure where to begin? With these 7 tips we will guide you through the process of setting up your own toy webshop. From developing your concept and registering with the Chamber of Commerce, to creating your product range and more.

Another important step when starting your toy webshop is choosing the right webshop software. Below you will find more useful information about this. At Acendy, you can start your own webshop from just €20 per month. Take a look at our packages below.

Prices for annual billing

Icon-entrepreneur

Start date

1 249 SEK/month*

A complete customized solution for those looking for a professional e-commerce platform with growth potential, while keeping costs low in the beginning. Easy to start with and easy to scale up when needed.

TRY IT FOR FREE

Most popular

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Smart

1,849 SEK/month*

Our most popular package offers everything you need to grow. This package includes automatic product recommendations, advanced campaign management and product filtering. For those who have the ambition to grow and market with their online store.

TRY IT FOR FREE

Icon-corporate

Plus Plus

5 249 SEK/month*

For you who are an active merchant and want to stay ahead of your competitors with a flexible e-commerce platform. With marketing automation, you can take the next step and give your customers a better shopping experience thanks to AI and automation.

TRY IT FOR FREE

* Price excl.

Prices for monthly billing

Icon-entrepreneur

Start date

1 499 SEK/month*

A complete customized solution for those looking for a professional e-commerce platform with growth potential, while keeping costs low in the beginning. Easy to start with and easy to scale up when needed.

TRY IT FOR FREE

Most popular

icon-business

Smart

2 099 SEK/month*

Our most popular package that offers everything you need to grow. This package includes automatic product recommendations, advanced campaign management and product filtering. For those who have the ambition to grow and market with their online store.

TRY THE FREE

Icon-corporate

Plus plan

5 799 SEK/month*

For you as an active merchant who wants to stay ahead of your competitors with a flexible e-commerce platform. With marketing automation, you can take the next step and give your customers a better shopping experience thanks to AI and automation.

TRY IT FOR FREE

* Price excl.

1. The concept

Before setting up your online toy store, it is important to develop a strong concept. Take the time to work through a few essential steps. Think about what will make your toy shop stand out. Clearly define your target audience: who are your ideal customers, how often do they shop, and what types of toys match their needs? Consider whether you want to focus on sustainable toys, gender-neutral options or educational products. Simply offering toys is no longer enough – every part of your shop should be carefully planned, including the name. This complete foundation is what we call your concept.

Need help shaping the following parts of your concept?

Product range
Target audience description
Choosing a business name
Highlighting your unique strengths
Formulating your mission and vision

No worries, we are here to support you.

2. Register with the Chamber of Commerce (CoC).

As the owner of an online store, you are an entrepreneur. Once you start selling, it is important to comply with all relevant laws and regulations. This usually means registering your business with both the Chamber of Commerce and the Tax Office. During the start-up phase, you can choose to keep your online store closed until all formalities are completed. When registering with the Chamber of Commerce, you will need to provide your company name, business plan and other details. After registration, you officially become the owner of your new business.

For more information, visit the website of the Chamber of Commerce.

Check out the Chamber of Commerce website.

Toys webshop mood image

3. Choose your products.

Now it is time for the most important and fun part: your products! With the toy industry already filled with many large and small online shops, it is essential to offer a unique assortment. Will you sell handmade toys or choose products from well-known brands? What makes your collection stand out from the competition?

4. Determine the selling price.

After purchasing your toys, it is important to set the selling price. Branded products often come with a fixed selling price that you must follow. For unbranded products and your own collection, you are free to determine the price yourself. A common margin to apply is 2.5. One useful way to calculate your prices is to list all costs involved. This helps you set a price that ensures a reasonable profit.

EN - Acendy - toys-webshop-starting-pricing-products_0-3

5. Building your webshop

Now it is time to create your online shop window: your webshop. For this you need webshop software, a system that allows you to sell products online. Most webshop software includes key functions such as product entry, order management and setting up payment methods.

There are two main types of webshop software: Open Source and SaaS (Software as a Service). Acendy is a SaaS platform, meaning you can set up and manage your online store without any programming knowledge. Additional benefits include automatic updates and continuous development of the platform, without any effort on your part.

With Acendy you can build your own web shop quickly and easily, even without technical knowledge. Curious about how it works? Start our 14 day free trial today.

6. Product photos

If you want to start a toy webshop, product photos are an essential part. Especially when you do not have a physical store, your online shop is the only place to attract visitors to make a purchase. Good product photos help ensure that customers do not feel they are missing out because they cannot see or hold the products in person. Clear photos can also help reduce the number of returns later on. When selling branded toys, you often receive professional photos from the supplier, which can be very helpful.

7. Write product descriptions.

When writing product descriptions for your web shop, it is important to create original texts rather than copying the supplier’s information. This helps improve your SEO, or search engine optimization. On-page SEO means optimising your website itself by using high-quality and unique texts, relevant keywords and enhancing the overall user experience. Off-page SEO focuses on building authority by gaining external links to your website.

Turn your ideas into sales

Want to try out our business software? You can! Try Acendy 14 days for free to see if it fits your needs and ambitions.

Do you have a question? We are here for you

Whether you are just exploring or already have concrete plans, we would love to think with you. Get in touch and find out if Acendy is the right fit for your business.

What is Acendy and how does it work?

Acendy is a user-friendly web shop platform which allows you to easily start and manage a professional web shop. You can sell products through your webshop, mobile and social media, and control everything around orders, payments and shipping from one place.


We offer personal, Dutch-speaking support and know Dutch legislation and e-commerce inside out. At the same time you benefit from our international experience: Acendy is Scandinavian in origin and active in Norway, Sweden and the Netherlands.

Do I have to be registered with the Chamber of Commerce to start a webshop?

You do not yet need a Chamber of Commerce registration to start setting up your shop in Acendy. So you can start building and testing today. Once you actually start selling products, in most cases you are required to register with the Chamber of Commerce.

What does Acendy cost?

You can tryAcendy for free for 14 days andthen choose a subscription plan that suits the size of your shop and your ambitions.


You pay no commission on your sales. There are costs for your domain name (which you can arrange externally) and external tools such as Mailchimp. We like to keep it transparent. Want to know what suits your situation best? Contact us for free advice.

I want to switch to Acendy. How do I move my shop?

Switching to Acendy is easier than you think. Whether you are working with Shopify, WooCommerce or another platform, we will guide you through the migration step by step. Our Dutch-speaking support staff will personally help you transfer your products, customers and orders. Schedule a free introductory meeting so we can look together at the best approach for your webshop!